EMCC Catalog 2023-2024 
    
    Apr 20, 2024  
EMCC Catalog 2023-2024

Business And Marketing Management Technology A.A.S

Location(s): Golden Triangle Campus (Mayhew)


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Business and Marketing Management Technology prepares the graduate for careers in marketing research, sales, advertising, management, public relations, merchandising, and buying. The primary objective of any firm, agency, or business, is to market its product or services profitably. Marketing research helps to determine the demand for products and services. This is vital to the success of the company. A manager must oversee all of these activities and support services in order to maintain efficiency and profitability of the business.

The abilities to plan merchandise assortment and properly display the goods are essential skills for a manager. Students will develop these skills as well as learn to plan sales forecasts, prepare budgets, and effectively utilize various types of advertising media. These skills not only allow a manager to maximize their effectiveness but will provide the entrepreneur with tools necessary for a successful business.

This program requires a particular score on the ACT, or appropriate alternative test for program entrance. Please see the program advisor or a counselor for additional information regarding testing times, locations, and minimum scores. Admission will be granted to a student that completes a certificate option in Business and Marketing Management Technology with an overall GPA of 2.00 or higher.

A Career Certificate will be awarded upon completion of the required courses for the Career Certificate option in Marketing Management. Admission to the Associate of Applied Science degree option will be granted to any student that completes the Career and Technical certificate programs with an overall GPA minimum of 2.00.

First Semester


15 Semester Hours


15 Semester Hours


15 Semester Hours


General Education Core


15 or 16 Semester Hours


*ENG 1033 - Technical English  and MAT 1033 - Technical Mathematics  will fulfill the Associate of Applied Sci-ence requirements; however, they may not transfer to a four-year degree program.

**WBL 1913 Work-based Learning must be taken before WBL 1923 Work-based Learning. ACC 2213 - Principles of Accounting I  is a prerequisite (C or better) to ACC 2223 - Principles of Accounting II  and BOT 2433 - Quickbooks . ECO 2113 - Principles of Macroeconomics  or ECO 2123 - Principles of Microeconomics  may be counted as the Social/Behavioral Elective only if it is not counted as a Technical Elective.

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